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Project: DELL GMBH

Role: Interim Head of Digial Communication

Duration: August 2014 to January 2017

"How to convert a B2C business into a B2B model?"

Objectives

  1. Development & implementation of a new B2B communication strategy

  2. Agency screening & onboarding

  3. Sales lead support

Actions

  1. RASCI design

  2. Target group Design

  3. Eco-System Design

  4. Content Marketing Strategy

  5. Social Media Strategie 

Actions

  1. Search Strategy 

  2. Introduction to CRM-Marketing-Automatisatio

  3. Planning and execution of national brand and sales campaigns

Results

  1. Increase unsupported brand / product awareness

  2. Regular lead addition for sales

  3. Various global awards from the team and team members

Hintergrund DELL

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