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Project: DELL GMBH
Role: Interim Head of Digial Communication
Duration: August 2014 to January 2017
"How to convert a B2C business into a B2B model?"
Objectives
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Development & implementation of a new B2B communication strategy
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Agency screening & onboarding
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Sales lead support
Actions
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RASCI design
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Target group Design
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Eco-System Design
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Content Marketing Strategy
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Social Media Strategie
Actions
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Search Strategy
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Introduction to CRM-Marketing-Automatisatio
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Planning and execution of national brand and sales campaigns
Results
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Increase unsupported brand / product awareness
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Regular lead addition for sales
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Various global awards from the team and team members
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