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Project: REWE MARKT GMBH
Role: Interim Digital Consultant
Duration: February 2017 to December 2017
"How does a heterogeneous team become a digital (high) performer?"
Objectives
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Stabilization of the online CRM Unit at REWE Digital
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Planning / implementation of REWE / PAYBACK online
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Introduction of agile methods, documentation
Actions
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Introduction to RASCI
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Standardization of production processes & communication plan
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Agile Project Management by Scrum
Actions
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Structuring of the eco system & customer journey
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KPI design & monitoring design by Omniture
Results
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Increase of team efficiency
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Increase in new registrations & POS frequency by PAYPACK
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Improved visibility of the team in the Group
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