Project: REWE MARKT GMBH

Role: Interim Digital Consultant

Duration: February 2017 to December 2017

"How does a heterogeneous team become a digital (high) performer?"

Objectives

  1. Stabilization of the online CRM Unit at REWE Digital

  2. Planning / implementation of REWE / PAYBACK online 

  3. Introduction of agile methods, documentation

Actions

  1. Introduction to RASCI

  2. Standardization of production processes & communication plan

  3. Agile Project Management by Scrum

Actions

  1. Structuring of the eco system & customer journey

  2. KPI design & monitoring design by Omniture

Results

  1. Increase of team efficiency

  2. Increase in new registrations & POS frequency by PAYPACK

  3. Improved visibility of the team in the Group